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Social Media Mega Trends 2024
12 Feb, 2024
In the dynamic realm of social media, adaptation is key for businesses to thrive. As a REALTOR®, keeping up with the evolving trends is essential to crafting an effective marketing strategy tailored to your audience.
By Jeff Neumann 25 Aug, 2023
My high school days are almost 35 years behind me, so my recollection of the curriculum may be less perfect. I recall loving geography, struggling with French, and everything else falling somewhere in between. Curiously, two subjects I do not recall being addressed are the two I would argue to have the largest impact on a majority of students’ futures – personal finance and sales. The former is obvious. If we are not taught the value of money, the difference between good and bad debt, and both the magic and terror of compounding interest, in a controlled environment, we are left to inherit the habits of those closest to us. If my parents bought their vacations on credit, I am more likely to do the same. The second is perhaps less obvious. The word ‘sales’ conjures up stereotypes. Mention the word and many will think of cars, insurance, or real estate, not considering that the word may also apply to them. However, everyone is selling something at one time or another. We all understand that when we go to a car dealership to look at cars, the person approaching us in the parking lot is a salesperson. Before she got to the point where she was helping you select a ride, did she not have to convince her prospective employer that she would be a good hire? If she came to the position with a proven track record, did her employer not have to convince her to choose to work at his dealership? Isn’t a lawyer selling her interpretation of the law to the judge or jury? Isn't a city planner trying to sell his vision of a development to city council? Isn’t a politician selling her vision of the future to the electorate? If you are married, was there not some form of sales going on at some point in that relationship? (And no, being married more than once is not necessarily an indicator of superior sales skills, rather perhaps a sign of poor post-sale attention.) The reality is, at some point in our lives, we are all salespeople. Why then, would we not invest some effort into understanding the psychology behind sales? Why do we or don’t we buy what someone is selling? What qualities should I present to maximize the likelihood of making a sale? The educational system is largely silent on the matter and the void has been filled by authors – ironically, selling books on selling. I’ve always wondered why so little educational attention is paid to a career that affects so many, but from a societal point of view, perhaps this is a good thing. A career in sales may suffer from a lack of formal specification (until we are hired) but it also allows no excuses. Should I choose a career in sales? No one will have a head start because they went to a better school. I will neither suffer from nor enjoy the benefits of seniority – I will reap what I sew. The tools available to me are also available to my competitors. Just when I begin to think that my circumstances are an inhibitor to my success, someone in a demonstrably disadvantaged position will surpass me leaving me looking for another excuse. The sooner I realize I don’t have one, the better off I will be. Thanks for reading, Jeff Neumann
25 Aug, 2023
Both of these sayings, amongst others, are common in the real estate world. We believe that the best time to buy or sell is simply determined by what works best for you. Your goals, your family, your work, your financial standing, and any other unique circumstances must be considered at the forefront of your decision making process. However, cyclical patterns are also common in real estate, and certain times of the year are accompanied by different factors that must be considered if you’re looking to make your move. Particularly, the Fall market is a time where numerous homeowners contemplate whether to put their houses on the market now, or await the Spring season, which is the traditionally popular choice. But, although the Summer is approaching its end, the Fall season can actually be a fantastic time to sell your home. If you decide that you want to sell this Fall, it’s important to note what it takes to get it done, and some of the pros and cons. Less Competition In the busy Spring market, it can be difficult to make your property stand out from the crowd. The Fall is typically a bit quieter when it comes to inventory levels, so there is a great opportunity to showcase your home amongst less competition. More Serious Buyers As the holiday season approaches, prospective buyers who intend to relocate during the autumn months will likely exhibit greater determination compared to those who might have been casually browsing in the Spring and Summer. Buyers will aim to conclude their home search by November, allowing them to enjoy their festivities without the added pressure of house hunting. Individuals who were merely window-shopping during the Spring and Summer months are also likely to have refined their preferences. After viewing various condos or houses, they will have a more clear idea of their requirements. They'll be prepared to take action if your property aligns with what they’re looking for. Fall Curb Appeal Curb appeal can be a critical factor in attracting buyers to your home. Gorgeous Fall colours and decor provide an excellent opportunity to capture attention using visual appeal, and creating a cozy, homey atmosphere for buyers to fall in love with. Utilize this time to your advantage by maintaining a pristine and well-manicured lawn, trimming shrubs, and incorporating autumnal touches like Fall flowers for a fresh and inviting look. The crisp Fall climate offers an ideal window for completing DIY projects, refreshing window coverings and garage doors with new paint, refinishing decks, and reconditioning driveways. Elevate the appearance of your front entrance by applying a new coat of paint to the door, upgrading outdated locks and handles, replacing worn-out fixtures, and enhancing illumination on the front porch and yard. Cleaning and Maintenance Tips Home maintenance is a year-round responsibility of being a homeowner, but there are a few season-specific tasks that should be completed prior to listing your home, if selling in the Fall. Since your furnace is not run very often through the Summer months, and is run often during the Winter months, the Fall is a perfect chance to have your HVAC system inspected and cleaned. Heating and cooling professionals recommend that you have your HVAC checked once per year. Furnace issues are a common find during home inspections, and often times a buyer will request to have the furnace inspected and cleaned prior to closing. Being one step ahead of the game and doing so preventatively, can help with a quicker, smoother closing. Preparing the Home for Showings Normal preparation tasks such as decluttering are crucial no matter the time of year, but similarly to curb appeal, the Fall provides a great chance to make your home inviting and comfortable for viewers. A major key to a good showing is making sure your home smells appealing. Consider doing some baking or using some lightly scented seasonal candles. Since you’re selling in the Fall, the smell of fresh apple or pumpkin pie is sure to warm the hearts of your prospective buyers and create a cozy atmosphere. Another tip to prepare your home for showings in the Fall, is to make sure all the lights are on in your home. Since it gets darker earlier in the Fall, it’s more likely your home will be shown when it is dark outside. Having all of the lights on for showings will help make your home appear bigger. Without doing this, your property may appear dark, small, and uninviting. In summary, the Fall season presents many opportunities for a positive selling experience. Be sure to consult one of our talented agents for more tips on the Fall market, and to get your journey started.
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OSPRINGE HIGHLANDS by THOMASFIELD HOMES

Beautiful custom-built luxury estate homes on half-acre lots in the country. Build the home of your dreams with Thomasfield Homes!


Ospringe Highlands will consist of 60 luxury estate homes. Floor plans will vary from 2700 sq. ft. to nearly 4000 sq. ft. Elegant complete custom milled kitchens cabinetry with quartz counter tops. Hardwood flooring throughout the living areas with elegant tall baseboard. Beautiful stone exteriors, with 9 or 10 foot ceilings (optional), and open concept plans with soaring ceilings open to above, and covered patios. Massive walk-in closets with centre islands, large curbless walk-in showers in the ensuites and ensuites for additional bedrooms are just some of the exciting features that await!

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