As of July 1, a 30% service fee applies to all Facebook and Instagram ad purchases made through iOS apps worldwide. This fee was initially applied to U.S. advertisers in February and is now set to affect all advertisers using iOS apps.

Why It Matters:

This change could significantly increase digital advertising costs and impact how businesses allocate their marketing budgets. It's a notable shift in social media advertising pricing on mobile devices.

Key Details:

• The 30% fee applies to ads purchased via iOS apps.
• Advertisers can avoid this fee by using desktop web browsers for their ad purchases.
• Meta has updated its web platforms to match mobile ad-boosting functionalities.
• Critics argue that Apple's fee structure is anti-competitive and gives Apple an unfair advantage.

What You Should Do:

To avoid the 30% fee, use a desktop to manage your Facebook and Instagram ads instead of iOS devices. Meta Business Suite provides the necessary tools for this.

Stay Ahead of the Curve:

Adapt your advertising strategy now to manage costs effectively. Keeping informed about these changes will help you optimize your ad spending and maintain a competitive edge.